Disclaimer:
This
is an analysis of adverts that contain adult humour, including moderate
profanity and one moderate drug reference. Reader discretion is advised.
As a child, my favourite mascot for a specific food product must
have been Tony the Tiger, the mascot for Frosties [7] [8] [11]. Later in my
youth, I encountered Vinnie, a panda who spoke in a New York accent and helped
advertise biscuits from Fox’s [17] [36]. As a young adult, I never thought I
would witness a character like Sugar Panda. Three adverts he starred in have
been uploaded onto his voice actor’s YouTube channel in early 2021 [29] [30] [31].
Who voices him you ask? No other than the charming and talented Ryan Reynolds.
The purpose of his existence is to advertise packets of sugar-free miniature
cookies, despite how he has a goal to promote the exact opposite. I have been rather
unhappy with how things have been going recently with the coronavirus pandemic
not being quite over yet and the recent controversies surrounding Oprah Winfrey’s interview
with Prince Harry and Meghan Markle on the aftermath of them leaving the United
Kingdom [3] [16] [20], but listening to Mr. Reynolds’ vocal performance within
these new adverts has perked me up [29] [30] [31]. I may miss the times when I played
Cookie Dozer on my fourth-generation iPod Touch [19], but I shall proceed to
analyse Sugar Panda’s misadventures with any remaining ability to remain proactive.
|
They had the decency to not make this mascot wear a suit that is green…or animated [12]. [30] |
The overall visual design for Sugar Panda makes him rather
unique [29] [30] [31]. The way the style of his animation is displayed in a live-action
setting reminds me of the newest Tom and Jerry movie [4], along with the iconic
frenemies’ participation in the most epic crossover of 2021 so far [22]. I am
terribly sorry, but just look at the state of his teeth! I know Salad Fingers’
teeth are far worse [18], but it is no wonder I try to keep my choppers white
by brushing them twice a day and drinking water. What makes Sugar Panda’s
health even more concerning is how heavy his lower eyelids look [29] [30] [31].
He wears a black string necklace with a spoon as a charm, which adds to his portrayal
as a sugarholic. I quite like how he was dressed up as a scout in the third
advert. In a 3D cartoony art style within a live-action world, Sugar Panda’s
overall appearance provides some individuality. If only MC Skat Kat can receive
this kind of treatment someday when it comes to a huge opportunity to
re-introduce him to today’s crowd, despite the poor reception of The Adventures
of MC Skat Kat and the Stray Mob in the ‘90s [38]. |
Too bad the reception of the newest Tom and Jerry movie has not been very good [4], but at least Sugar Panda’s overall design has not been critically berated, compared to the most recent design of Toucan Sam that was established last year [10] [35]. [30] |
|
Apart from how the blurriness of the backgrounds during Sugar Panda’s medium shots helps him stand out more in spite of how it leaves the rest of the shots with much sharper backgrounds is quite unbalanced [30], this is how I would feel if I suddenly got a nosebleed whilst writing this article. [29] |
Compared to how Po from the Kung Fu Panda franchise has active
ambitions in kung fu [23] [24], Sugar Panda’s fondness of sugar would be
considered unhealthy [31]. The panda’s unstable
health is a big reminder that we should be careful about how much sugary foods can
be too much. Surely the panda from the 2016 reboot of The Powerpuff Girls sounds
like Mickey Mouse after he smoked marijuana [34], but the moment Sugar Panda’s heart
suddenly stopped before he could say a particular swear word and luckily
recovers to resume his goal to sell sugary confectionery is yet another sign of
him not being a good influence for panda cubs [29]. How he also annoys two
other human characters with his obsession with sugary foods makes his kind of
offering sugar definitely not as likeable as the way Don from Regular Show
calls giving a hug “giving sugar” [28] [30]. Despite Sugar Panda’s poor health
that is especially portrayed by how he expresses his bliss at a messy coffee
table, he is still a snarky fellow who can make witty remarks and a few
narcissistically delusional claims [29] [30] [31], which suits the choice to
hire Ryan Reynolds to voice him.
|
Come on now! This is pretty much a reference to chopping up chunks of cocaine! At least Detective Pikachu only goes for a single cup of coffee…or more [14]. [31] |
I can
see that Sugar Panda’s motives are just part of providing some humour in each
advert to help HighKey mini cookies sell well at supermarkets [30] [31]. Since
Reynolds has starred in various films [14], including Deadpool and Deadpool 2 [12]
[13], I would say his voice fits the role of the devious sugar-loving panda
very well. Sugar Panda’s catchphrase near the end of each advert, “You can’t cancel
me. I’m in everything.” sure adds to his deviousness when it comes to preaching
the temptation of consuming sugar to others [29] [30] [31]. I also like how there
is profanity in these adverts, even though the words are censored with beeps as
it further proves that not all food-related adverts starring cartoon mascots must
be primarily aimed at young children [6] [7] [8] [11] [17] [36], which is what
I highly appreciate as a young adult who still adores cartoons. I know not
every character has to be an inspirational influence for young children as
those with more questionable morality can lead to interesting premises, but I
believe that Sugar Panda can expand on his likeability if he would only give one
sugary product to someone in need of raising their blood sugar level [26] [29]
[30]. |
“Su-su-su-su-sugar is so sweet! From my head to my feet!” – Sugar Panda, 2021. [29] |
|
Eating the orange-filled ones because apparently nobody likes them? Surely you cannot go wrong with Cadbury Dairy Milk orange buttons and the milk orange truffles from Lindt [25] [33]. [30] |
I shall be looking forward to more misadventures of Sugar
Panda later this year. While he is not as unhealthy and edgy as Alfred Alfer in
adverts aimed at an older audience [37] [38] [39] [40], he is far from being as
victorious as Coco the Monkey as a new mascot for an edible product [6],
bringing out some Ted and Ren and Stimpy vibes [1] [27]. Nevertheless, at least
he does not cause senseless destruction if a human refuses to try something he likes,
unlike the panda from the Panda Cheese adverts [2]. Could Sugar Panda be
declared as the “antiheroic food mascot of the year”? I highly appreciate HighKey’s
efforts to sell sugar-free treats for those who wish to cut down sugar for a
healthier diet and I will all up for sugar-free treats [29] [30] [31]. Heck, I remember
chowing down on a sugar-free Chupa Chups Cremosa lollipop when I was a child [15]
[21]. Currently, I would recommend a sugar-free strawberry-flavoured Chupa
Chups lollipop to Juliet Starling from Lollipop Chainsaw if she feels regretful
about chowing down on a regular one too often [9] [37]. As for Sugar Panda from
HighKey, I do not doubt that some folks will be like, “Get some help, buddy!” [29]
[30] [31]. |
The mini cookies sure look delicious, though I do miss those red and white Chupa Chup Cremosa lollipops [15] [21]. I recall even trying a caramel-flavoured one with caramel-coloured stripes at some point in my childhood [5]. [29] [30] [31] |
|
As for the product’s mascot, what will he be up to next? I guess we shall find out soon. [29] |
References- Abdul, P. (2009). Paula Abdul -
Opposites Attract (Official Video). Available: https://www.youtube.com/watch?v=xweiQukBM_k.
Last accessed 12th Mar 2021.
- ap3116171.
(2010). Never say no to Panda!. Available: https://www.youtube.com/watch?v=X21mJh6j9i4. Last
accessed 11th Mar 2021.
- BBC News. (2021). Top UK
scientists warn of new Covid surge if lockdown eased too quickly - BBC News. Available:
https://www.youtube.com/watch?v=NbON1RrE3ZI.
Last accessed 12th Mar 2021.
- Brunet,
M. (2021). Tom & Jerry at their WORST | The 2021 Movie Review. Available:
https://www.youtube.com/watch?v=mVlN3ZkG_zg. Last
accessed 11th Mar 2021.
- buycott. (2021). Chupa Chups
Cremosa Caramel. Available: https://www.buycott.com/upc/8410031932409.
Last accessed 12th Mar 2021.
- Cereal Mad. (2019). 1980 - 2019
Kelloggs Coco Pops Cereal Adverts Covering 40 Years. Available: https://www.youtube.com/watch?v=5PMZ2oVN6CE.
Last accessed 12th Mar 2021.
- Cereal Mad. (2019). 2002 Chocolate Frosties Dark Side
Advert. Available: https://www.youtube.com/watch?v=0KuIV1ORg3Q.
Last accessed 12th Mar 2021.
- Cereal Mad. (2018). 2003 Frosties Earn Your Stripes Advert. Available:
https://www.youtube.com/watch?v=35QXW2P1dAE.
Last accessed 12th Mar 2021.
- Chupa
Chups. (2021). Sugar Free. Available: https://www.chupachups.co.uk/products/sugar-free.
Last accessed 12th Mar 2021.
- CN
Confessions. (2020). Froot Loops - Toucan Sam's Froot Loops World (:30). Available:
https://www.youtube.com/watch?v=uQiA0SjF3HY.
Last accessed 12th Mar 2021.
- Collins,
A. (2014). Kellogg's Frosties UK 2003 Advert. Available: https://www.youtube.com/watch?v=LL7WYRqtVK0.
Last accessed 12th Mar 2021.
- Deadpool,
dir. by Tim Miller (20th Century
Fox, 2016).
- Deadpool
2, dir. by David Leitch (20th Century
Fox, 2018).
- Detective Pikachu, dir. by Rob Letterman (Warner Bros.
Pictures, 2019).
- DigitaliseMe.
(2015). CHUPA CHUPS 2006. Available: https://www.youtube.com/watch?v=kbEGjQagVVg. Last
accessed 11th Mar 2021.
- ET Canada. (2021). Meghan
Markle Reveals She Contemplated Suicide. Available: https://www.youtube.com/watch?v=kUI-1i9vsPo.
Last accessed 12th Mar 2021.
- Fox,
V. (2013). Fox's Caffè Biscuits - Vinnie The Panda. Available:
https://www.youtube.com/watch?v=KHhUWgwlkmo. Last
accessed 11th Mar 2021.
- Firth,
D. (2019). Salad Fingers Full Series (1-11). Available: https://www.youtube.com/watch?v=tP6w22ToHgc.
Last accessed 12th Mar 2021.
- Game Circus LLC.. (2010). Cookie Dozer. iOS. Texas. United States.
- Good
Morning Britain. (2021). ‘I’m Sickened' Piers & Susanna Clash Over
Prince Harry & Meghan Interview | Good Morning Britain. Available:
https://www.youtube.com/watch?v=vsm2MGUpqCc.
Last accessed 12th Mar 2021.
- greatadverts.
(2011). Chupa Chups lolly Cremosa Advert - It's sugar free!. Available:
https://www.youtube.com/watch?v=EDWabQ5Bu7U. Last
accessed 11th Mar 2021.
- ITV.
(2021). Ant and Dec's Saturday Night Takeaway. Available: https://www.itv.com/hub/ant-and-decs-saturday-night-takeaway/n6xzy06. Last accessed 11th Mar 2021.
- Kung
Fu Panda, dir. by John Stevenson and Mark Osborne (Paramount Pictures, 2008).
- Kung Fu Panda:
Secrets of the Furious Five, dir. by Raman Hui (Paramount Home Entertainment,
2008).
- Lindt & Sprüngli (U.K.) Ltd.
(2021). Lindt LINDOR Milk Orange Truffles 200g. Available: https://www.lindt.co.uk/lindt-lindor-milk-orange-truffles-200g.
Last accessed 12th Mar 2021.
- NHS. (2020). Low blood sugar
(hypoglycaemia). Available: https://www.nhs.uk/conditions/low-blood-sugar-hypoglycaemia/.
Last accessed 12th Mar 2021.
- NickRewind. (2018). Ren & Stimpy Are Starving for Hog
Jowl | The Ren & Stimpy Show | NickRewind. Available: https://www.youtube.com/watch?v=eLAYcu-08tQ.
Last accessed 12th Mar 2021.
- RegularShowASK.
(2021). Regular Show - Don Comes To The Park. Available: https://www.youtube.com/watch?v=MYasl5ksQG0. Last
accessed 11th Mar 2021.
- Reynolds, R. (2021). HighKey
Adorable. Available: https://www.youtube.com/watch?v=ptoJKDRhuhM. Last accessed 11th Mar 2021.
- Reynolds, R. (2021). Highkey Romantic. Available:
https://www.youtube.com/watch?v=pzHzh50gwtg. Last
accessed 11th Mar 2021.
- Reynolds, R. (2021). Sugar
Panda. Available: https://www.youtube.com/watch?v=lfOG4DUdFs0. Last accessed 11th Mar 2021.
- Ted,
dir. by Seth MacFarlane (Universal Pictures, 2012).
- Tesco. (2020). Cadbury Dairy
Milk Orange Giant Buttons 110G. Available: https://www.tesco.com/groceries/en-GB/products/306939406.
Last accessed 12th Mar 2021.
- The
Powerpuff Girls. (2017). Party Panda! | The Powerpuff Girls | Cartoon
Network. Available: https://www.youtube.com/watch?v=-fYBXJp-9gs. Last
accessed 11th Mar 2021.
- Vailskibum94. (2020). Rest in
Peace, Toucan Sam. Available: https://www.youtube.com/watch?v=HxTenFZO3dI.
Last accessed 12th Mar 2021.
- VinnieFoxsBiscuits. (2008). Vinnie Fox's Biscuits ad -
Standards (Nov '08). Available: https://www.youtube.com/watch?v=TiB1nSXQeK0.
Last accessed 12th Mar 2021.
- Warner Bros. Entertainment.
(2012). Lollipop Chainsaw. PlayStation 3. California, United States.
- Wikipedia. (2020). MC Skat Kat. Available: https://en.wikipedia.org/wiki/MC_Skat_Kat.
Last accessed 12th Mar 2021.
- Williams, L. (2018). Alfred
Alfer, The Crazy Canine Who Ruled The Internet. Available: https://laurasambitiouswriting.wordpress.com/2018/06/27/alfred-alfer-the-crazy-canine-who-ruled-the-internet/.
Last accessed 12th Mar 2021.
- Williams, L. (2018). Alfred Alfer, The Crazy Canine Who
Ruled The Internet. Available: http://laurawritesaboutcartoons.blogspot.com/2018/06/alfred-alfer-crazy-canine.html.
Last accessed 12th Mar 2021.
- Williams, L. (2020). Remembering
Alfred Alfer To This Day. Available: https://laurasambitiouswriting.wordpress.com/2020/03/30/alfred-alfer-2/.
Last accessed 12th Mar 2021.
- Williams, L. (2020). Remembering Alfred Alfer To This Day. Available:
http://laurawritesaboutcartoons.blogspot.com/2020/03/alfred-alfer-2.html.
Last accessed 12th Mar 2021.
No comments:
Post a Comment